Hi there. I’m Nikole.
But you can just call me Niki.
I’m a copywriter, content strategist, and story-shaper for brands that actually care about what they’re saying.
Before I was writing websites and email sequences, I was helping artists sell their work, designing gallery layouts, managing creative projects, and teaching myself SEO in the back office of a fine art gallery. (True story: I learned WordPress while covered in sawdust from cutting museum-grade frames.)
My path to copywriting has been anything but linear—I've been a medical assistant, a faux-finisher, a portrait photographer, a ghostwriter, a waitress in heels, and a pandemic-era support line for grocery clerks. But that eclectic experience? It’s my superpower. I understand people. I know how to listen. And I know how to help them say what they really mean.
These days, I write conversion-minded copy and strategy for brands that want to connect with their audience in a way that’s clear, human, and actually effective. My sweet spot? Voice-driven storytelling for therapists, healers, coaches, creatives, and nonprofits—especially in wellness, the arts, and advocacy.
I bring the full weight of lived experience, curiosity, and craft to every project. You bring your passion. Together, we’ll get your message across in a way that feels like you—only sharper.
I’m based in Bakersfield, CA with my partner and our daughter, where we fill our days with a shared love of theatre, soccer, and avoiding the oven during the triple-digit temps.